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Our social media presence
Data processing via social networks
We maintain publicly accessible profiles on social networks. The individual social networks we use are listed below.
Social networks such as Facebook, Google+ etc. are generally able to thoroughly analyze your user behavior if you visit their websites or a website with embedded social media content (e.g. like buttons or ad banners). Visiting our social media presence triggers countless processing operations that are relevant to privacy. In detail:
If you are logged into your social media account and visit our social media presence, the operator of the social media platform can attribute this visit to your user account. Under certain circumstances, your personal data may also be collected if you are not logged in or if you do not have an account with the social media platform in question. For instance, such data collection could occur through cookies that are stored on your device, or by recording your IP address.
Using data collected in this manner, the operators of social media platform can create user profiles that store your preferences and interests. This makes it possible to show you advertisements related to your interests both within and outside of the social media platform in question. If you have an account with the relevant social network, interest-based advertising may be displayed for all devices on which you are or were logged in.
Please note as well that we are unable to trace all processing operations on these social media platforms. Depending on the provider, additional processing operations may be carried out by the operators of the social media platforms. You can find details in this regard from the terms of use and privacy policy for each social media platform.
Legal basis
Our social media presence is intended to ensure a comprehensive online presence. In this context, we are pursuing a legitimate interest within the meaning of Art. 6 (1)(f) GDPR. The analysis initiated by social networks may have a different legal basis that must be indicated by the operators of the social networks (e.g. consent within the meaning of Art. 6 (1)(a) GDPR.
Controller and exercising rights
When you visit one of our social media presences (e.g. Facebook) we are jointly responsible for the data processing operations triggered during this visit, together with the operator of the social media platform. As a rule, you can exercise your rights (information, rectification, erasure, restriction of processing, data portability and complaints) either vis-à-vis us or vis-à-vis the operator of the social media platform in question (for instance, Facebook).
Please note that we do not have full control over the data processing operations carried out by social media platforms despite our joint responsibility with the social media platform operators. Our options are primarily based on the company policy of the respective provider.
Storage duration
The data we directly collect through our social media presence will be deleted by our systems as soon as the purpose for storage has been fulfilled, or if you request us to delete the data or withdraw your consent to its storage. Stored cookies will remain on your device until you delete them. Mandatory statutory provisions, particularly retention periods, remain unaffected.
We have no influence on the duration of storage for data concerning you that is stored by operators of social networks for their own purposes. For more details in this regard, please request information directly from the operators of the social networks (for instance in their privacy policies, see below).
Social networks in detail
We have a Facebook profile. The provider is Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. Facebook is certified according to the EU-US Privacy Shield agreement.
You can adjust your advertising settings independently in your user account. To do so, click on the following link and log in:
https://www.facebook.com/settings?tab=ads
You can find details in Facebook’s privacy policy:
https://www.facebook.com/about/privacy/
Google+
We have a Google+ profile. The provider is Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Google is certified according to the EU-US Privacy Shield agreement.
You can adjust your advertising settings independently in your user account. To do so, click on the following link and log in:
https://adssettings.google.com/authenticated
You can find details in Google’s privacy policy:
https://policies.google.com/privacy
We use the short message service Twitter. The provider is Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. Twitter is certified according to the EU-US Privacy Shield agreement.
You can adjust your Twitter privacy settings independently in your user account. To do so, click on the following link and log in:
https://twitter.com/personalization
You can find details in Twitter’s privacy policy:
https://twitter.com/de/privacy
We have an Instagram profile. The provider is Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. You can find details regarding the processing of your personal data from Instagram’s privacy policy:
https://help.instagram.com/519522125107875
We have a XING profile. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Deutschland. You can find details regarding the processing of your personal data from XING’s privacy policy:
https://privacy.xing.com/de/datenschutzerklaerung
We have a LinkedIn profile. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn is certified according to the EU-US Privacy Shield agreement. LinkedIn uses advertising cookies.
If you would like to deactivate LinkedIn advertising cookies, please use the following link:
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
You can find details regarding the processing of your personal data from LinkedIn’s privacy policy:
https://www.linkedin.com/legal/privacy-policy
